The Myrtle Beach Area CVB has released the 2020 Annual Report to highlight key performance metrics and visitor insights for the past year. Although 2020 was challenging in many ways, it was vital that we not let the circumstances of the pandemic cripple our tourism industry. The Myrtle Beach Area CVB team responded quickly with the Ready, Set, Go Tourism Recovery Marketing Strategy, designed to keep awareness and interest high in the destination and then invite visitors back responsibly when they were ready. This approach positioned Myrtle Beach for a strong resurgence beginning in May 2020. The group sales division also developed a toolkit to release relevant and updated information, helping groups remain informed and safe during their stay in the Grand Strand area.
Key Highlights:
Drove exceptional destination demand during a pandemic, including leading US destinations in booking searches and destination searches among competitive set.
Helped create $21 million in revenue through direct and influenced bookings, as well as introduced 23 million new travelers to partners during pandemic through enhanced Tip partner benefits.
Generated 2.2 Billion in earned media impressions up 18% YOY and valued at $139 million.
Grew social media engagements by 125% at 15.6 million.
Thank you to our industry partners who worked tirelessly to restart our tourism engine and made the adjustments needed, such as new safety protocols. We will continue to drive recovery for the destination by launching a refreshed Visit Myrtle Beach brand and use data and insights to shape and optimize our creative marketing decisions. Even though the pandemic had a profound impact on tourism, Myrtle Beach is well positioned for a strong recovery in 2021.
Please view the digital Myrtle Beach Area CVB 2020 Annual Report for more details, insights, statistics, and awards.