This May 6-10, the PGA Tour returned to Myrtle Beach for the third year with the ONEflight Myrtle Beach Classic. Held at the Dunes Golf and Beach Club and co-titled sponsored by Visit Myrtle Beach and the charter jet company ONEflight International, the tournament once again reinforced Myrtle Beach’s reputation as the “Golf Capital of the World.”

The ONEflight Myrtle Beach Classic will return to the PGA TOUR schedule on May 13–16, 2027, with the Dunes Golf and Beach Club serving as host for a fourth consecutive year. The 2027 tournament dates mark a one-week shift later on the calendar compared to the event’s first three editions, which were held during the first full week of May. 

Diane Charno, EVP of marketing and communications for the Greater Myrtle Beach Collaborative and Visit Myrtle Beach, spoke with WBTW News13 about how Visit Myrtle Beach is using social platforms to promote The Beach.

Star power will once again take center stage at the ONEflight Myrtle Beach Classic, led by Academy Award–winning actor Kurt Russell and tennis legend John McEnroe, who are both confirmed to participate in the Wednesday Pro‑Am during tournament week at the Dunes Golf and Beach Club.

Myrtle Beach is leading U.S. summer travel demand, topping Tripadvisor’s list of most-searched destinations and ranking No. 1 for Fourth of July travel—signaling a strong season ahead for the Grand Strand.

National media coverage in February reinforced Myrtle Beach’s visibility as a high-demand, experience-driven coastal destination, supported by strong entertainment momentum, expanding access via direct flights, and continued recognition for value and family-friendly appeal.

The Greater Myrtle Beach Collaborative has officially launched as the new enterprise identity established to enhance the efforts of the Myrtle Beach Area Chamber of Commerce (MBACC) and Visit Myrtle Beach, along with Partnership Grand Strand, Collaborate2031, Leadership Grand Strand, Grand Strand Young Professionals and additional initiatives. Through “The Collaborative,” these organizations will serve under a single platform dedicated to driving economic prosperity and improving quality of life throughout the greater Myrtle Beach area.

Picking up the winner’s check certainly will be easier than lifting the seascape trophy at this year’s ONEflight Myrtle Beach Classic, which will conclude May 10 at the Dunes Golf and Beach Club.

The winner’s hardware is a 21-pound bronze plate, sculpted for the event by Bryan Rapp, 52, the director of the Master Sculpture Program at Brookgreen Gardens in Murrells Inlet since 2019.