This summer, Myrtle Beach is proving that a memorable getaway can still deliver exceptional value. Ranked the No. 1 most-searched U.S. summer destination in Tripadvisor’s 2026 Summer Travel Index and a top pick for Fourth of July travel

National media coverage throughout April reinforced Myrtle Beach’s position as one of the country’s most accessible and experience-rich coastal destinations, with strong momentum across travel, culinary, golf, and family tourism narratives.

This May 6-10, the PGA Tour returned to Myrtle Beach for the third year with the ONEflight Myrtle Beach Classic. Held at the Dunes Golf and Beach Club and co-titled sponsored by Visit Myrtle Beach and the charter jet company ONEflight International, the tournament once again reinforced Myrtle Beach’s reputation as the “Golf Capital of the World.”

The ONEflight Myrtle Beach Classic will return to the PGA TOUR schedule on May 13–16, 2027, with the Dunes Golf and Beach Club serving as host for a fourth consecutive year. The 2027 tournament dates mark a one-week shift later on the calendar compared to the event’s first three editions, which were held during the first full week of May. 

Diane Charno, EVP of marketing and communications for the Greater Myrtle Beach Collaborative and Visit Myrtle Beach, spoke with WBTW News13 about how Visit Myrtle Beach is using social platforms to promote The Beach.

Star power will once again take center stage at the ONEflight Myrtle Beach Classic, led by Academy Award–winning actor Kurt Russell and tennis legend John McEnroe, who are both confirmed to participate in the Wednesday Pro‑Am during tournament week at the Dunes Golf and Beach Club.

Myrtle Beach is leading U.S. summer travel demand, topping Tripadvisor’s list of most-searched destinations and ranking No. 1 for Fourth of July travel—signaling a strong season ahead for the Grand Strand.