Marketing Campaigns
The Myrtle Beach Area Chamber of Commerce and CVB aims to promote the Myrtle Beach area as a top year-round destination, known for its 60 miles of beach and extra attractions, targeting travelers who spend more, book early, stay longer, and visit again during off-peak times. The mid-term goal is to make small improvements using better strategies and efficiency to create a strong impact. The short-term goal is to attract budget-minded travelers, focusing on nearby markets, affordability, and last-minute trips. The 2025 marketing plan aims to boost visitor numbers through brand building, ongoing improvements, and expanded insights. The following outlines key campaigns and recent marketing updates, with the latest presentations from the CVB team available on the Presentations Page.
The CVB’s Strategic Priorities for the year 2025 include a strong focus on elevating the overall brand recognition, driving performance metrics, fostering meaningful partnerships, leveraging cutting-edge technology, and actively engaging with visitors to enhance their experience.
The Myrtle Beach Area CVB uses organized marketing to achieve its goals of boosting brand awareness, increasing visitor engagement, promoting seasonal events, and encouraging off-season travel. It employs targeted strategies such as digital marketing, social media, SEO, and email marketing. Success is measured through analytics that track website visits, social media activity, and conversion rates, with ongoing monitoring for adjustments. By aligning marketing efforts with overall goals, the CVB aims to position the Myrtle Beach area as a top travel destination.
The Myrtle Beach Area CVB has established clear data priorities for 2025, focusing on precision, performance, personalization, and prediction.
Precision involves collecting and analyzing data with accuracy to ensure that insights derived are reliable and actionable. This approach allows the CVB to tailor marketing efforts and initiatives effectively to specific audience segments.
Performance focuses on measuring the outcomes of various programs and campaigns. By assessing what works and what doesn’t, the CVB can optimize strategies to enhance visitor engagement and drive tourism growth.
Personalization aims to deliver customized experiences and communications to visitors and potential travelers. By understanding individual preferences and behaviors, the CVB can create more relevant content and offers that resonate with diverse audiences.
Prediction seeks to leverage data analytics and trends to forecast future tourism patterns. This proactive approach enables the CVB to make informed decisions, adapt to changing market conditions, and plan strategically for the coming years.
Together, these data priorities will enhance the CVB’s ability to support the Myrtle Beach area’s tourism industry in a dynamic and competitive landscape.
The CVB's Integrated Seasonal Messaging Approach outlines the leisure marketing campaigns planned for the year, along with a year-round campaign to increase brand awareness. These campaigns are supported by additional ones aimed at international audiences and groups.
MEDIA MARKETS
Discover the important media markets and learn about the various criteria and processes used to select them carefully. These markets play a crucial role in shaping the landscape of communication and advertising strategies today.
The CVB's approach to targeting audiences will focus on Terminal addressable audiences to maximize reach and engagement across multiple media channels.
Key Target Audiences
Expert Explorers: These individuals are characterized by their desire for knowledge and adventure. They seek in-depth information about destinations and experiences, which allows them to make informed travel decisions.
Savvy Socials: This group is highly engaged with social media and values authentic experiences shared by peers. They look for recommendations and insights from their social networks and influencers they trust.
Practical Parents: Families traveling with children often prioritize value, safety, and convenience. They are looking for destinations that offer family-friendly activities and accommodations that cater to their needs.
Trusted Traditionalists: This audience includes individuals who tend to lean towards tried-and-true destinations and experiences. They appreciate reliability and familiarity when planning their travels.
By tailoring marketing efforts to these specific audiences, the CVB aims to create targeted campaigns that resonate with potential visitors, ultimately driving interest and increasing travel to the Myrtle Beach area.
The 2025 Destination Marketing Investments by the Myrtle Beach Area CVB are strategically focused on maximizing the impact of paid media, which will receive the majority of the investment. This approach aims to enhance visibility and reach, ensuring that the Myrtle Beach area remains top-of-mind for potential visitors.
Following paid media, partnership marketing will also play a significant role in these investments. By collaborating with local businesses and stakeholders, the CVB seeks to leverage collective resources and networks to promote the destination more effectively.
Additionally, investments in content and production will be prioritized to create engaging and informative materials that showcase the unique offerings of the Myrtle Beach area. High-quality content will be essential in attracting visitors and conveying the region's diverse attractions.
Sports marketing will continue to be an important focus, capitalizing on the area's reputation as a premier destination for various sporting events. This investment aims to draw sports enthusiasts and their families to experience Myrtle Beach.
Lastly, public relations and promotions will be integral components of the marketing strategy, ensuring a positive image and fostering connections with key influencers and media outlets. These efforts will help highlight the destination's strengths and attract a broader audience.
This comprehensive approach to destination marketing will position the Myrtle Beach area for continued growth and success in 2025 and beyond.
