National and regional PR and media relations will continue to be a dominant part of our marketing efforts. In 2025, we’ll develop a comprehensive public relations program to generate positive earned media coverage in key target outlets, including national, international, and regional markets.
Strategies include year-round media pitching and outreach, including in-person and virtual meetings, media hosting and FAMs, influencer partnerships and key activations to support unique offerings in Myrtle Beach while simultaneously supporting seasonal campaigns and key initiatives.
National Media Relations: Paired with regional efforts to maintain and enhance Myrtle Beach’s reputation as a sought-after tourism destination; inspire potential visitors.
Regional Media Relations: Drive visitation to the Grand Strand from key audiences with a high propensity to choose the destination for travel experiences.
International Media Relations: Support top-of-mind positioning for international, particularly winter, travel opportunities and group activities.
Earned media will be aligned with the five seasons and content pillars, including Family, Culture/Diversity, Outdoors, Sensory-Friendly and Culinary.

Following a comprehensive, community-driven search, the Myrtle Beach Area Chamber of Commerce (MBACC) and Convention and Visitors Bureau (CVB) proudly announces Matthew “Matt” Pivarnik, IOM, CCE, will serve as the organization’s new president and CEO.
February’s national media coverage showcased Myrtle Beach as a “top vacation choice for fun-loving families,” a beautiful destination on the South Carolina Coast, a great destination choice for meeting planners, an affordable Spring Break destination, and a destination offering endless adventure and an abundance of fantastic dining. These coverage themes were showcased by prominent consumer publications such as Southern Living and Drew & Jonathan, as well as travel and trade publications such as The Travel, Family Destinations Guide, Meetings Today, Convention South, Travel and Tour World and more.
ONEflight International has joined Visit Myrtle Beach as co-title sponsor of the ONEflight Myrtle Beach Classic, a 72-hole FedExCup Regular Season tournament to be held May 8-11, 2025, at the Dunes Golf and Beach Club in Myrtle Beach. The announcement was made jointly by the PGA TOUR and Visit Myrtle Beach.
January's national media coverage highlighted Myrtle Beach as a "beach lover’s winter paradise," a must-visit spring break destination, a top affordable U.S. vacation spot, an inclusive destination for accessible travel, a family-friendly getaway, and one of the best places to visit with kids. It was also recognized as a great destination for educational trips. Additionally, Myrtle Beach was featured as a a premier destination for entertainment, nightlife, and golf, and an "easy-to-travel-to" location with numerous direct flights available daily. These coverage themes were showcased by prominent consumer publications such as Southern Living, Condé Nast Traveler, and The Wall Street Journal. They were further reinforced by travel and trade publications, including Travel and Tour World, which discussed the growth of domestic leisure travel, as well as QSR Magazine, Airport Improvement, Lodging Magazine, Group Tour Magazine, Apartment Therapy, Realtor.com, GoBankingRates, Disabled World, and more.
Visit Myrtle Beach, the official destination marketing organization of South Carolina’s Grand Strand, invites couples, families and friends to celebrate a very special Valentine’s Day at The Beach. Whether enjoying an evening stroll along the surf, a candlelit dinner for two or a more unique activity, the Myrtle Beach area offers countless ways to make Cupid’s holiday extraordinary.
Myrtle Beach International Airport (MYR) is proud to announce a historic milestone, with 2024 marking the highest passenger numbers in the airport’s history. This achievement reflects the Grand Strand's growing reputation as a premier travel destination and desirable place to live, alongside the airport’s unwavering commitment to exceptional customer service.
November national media coverage showcased Myrtle Beach as a top destination for holiday travel, family travel, and those looking for sensory-friendly destinations. Coverage also showcased Myrtle Beach as a destination with a rich history and culture; plentiful outdoor activities, sports, entertainment and music; near air routes; and great local cuisine. These coverage themes were highlighted by AFAR, which shared Visit Myrtle Beach’s efforts to make Myrtle Beach a top travel spot for neurodivergent people and its efforts to encourage local restaurants, hotels, and attractions to be certified autism-friendly through Champion Autism Network (CAN), and Disability Scoop sharing the news of the new TV show, Traveling the Spectrum.
Visit Myrtle Beach, the official destination marketing organization of South Carolina’s Grand Strand, invites families to ring in 2025 in style with special events happening throughout Tuesday, Dec. 31, 2024.
The Carolina African American Heritage Foundation (CAAHF), in partnership with the City of Myrtle Beach and the Myrtle Beach Area Chamber of Commerce (MBACC), will celebrate the 20th anniversary of Grand Strand Freedom Week, honoring Dr. Martin Luther King Jr.’s legacy with special events from Jan. 17 to 21, 2025.