Visit Myrtle Beach, the official destination marketing organization of South Carolina’s Grand Strand, invites families to ring in 2025 in style with special events happening throughout Tuesday, Dec. 31, 2024.

The Carolina African American Heritage Foundation (CAAHF), in partnership with the City of Myrtle Beach and the Myrtle Beach Area Chamber of Commerce (MBACC), will celebrate the 20th anniversary of Grand Strand Freedom Week, honoring Dr. Martin Luther King Jr.’s legacy with special events from Jan. 17 to 21, 2025.

Visit Myrtle Beach is proud to announce its recognition as one of nine travel organizations and one of only two U.S.-based destination marketing organizations to receive a 2024 Travel Vanguard Award from Afar magazine, an international authority in inspiring and empowering conscientious travelers.

November national media coverage showcased Myrtle Beach as a top destination for holiday and family travel, outdoor activities including golf and fishing, entertainment and music, and great local cuisine. These themes were highlighted by features in Travel & Leisure, which showcased Myrtle Beach as an affordable Thanksgiving getaway, Conde Nast Traveler, which updated an article including Myrtle Beach as a city that goes all out for Christmas, and Fishing Booker, which named the area a top Thanksgiving fishing location.

October national media coverage featured several coverage themes including Myrtle Beach’s status as an affordable and budget-friendly travel destination, especially for fall travel, leading golf and sensory-friendly spot, and a great place to retire. Prominent coverage included stories with The Washington Post, Forbes, Southern Living, and The Post and Courier, as well as with travel- and food-focused publications such as Travel Off Path, The Group Travel Leader, Travel and Tour World, Travel Week, QSR Magazine. The coverage featured several priority messaging themes including affordable, family, and event-based experiences; accolades; experiences beyond The Beach; the destination’s evolving culinary scene; and more. 

The holiday season in Myrtle Beach is set to be more enchanting than ever with the return of Winter Wonderland at The Beach. This annual oceanfront light display and festival, produced by the City of Myrtle Beach in partnership with the Myrtle Beach Downtown Alliance and the Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau, promises a unique blend of coastal charm and holiday spirit.

The Grand Strand’s long-standing commitment to being a welcoming destination for neurodiverse families is highlighted in the groundbreaking new TV series “Traveling the Spectrum,” set to make its nationwide debut on Dec. 12 when it premieres on the Peacock streaming network.

Visit Myrtle Beach proudly announces Sandy Haines, director of group tour sales, has earned the Certified Tour Professional (CTP) certification by the National Tour Association (NTA).

Haines was recognized for her achievement during this year’s NTA Travel Exchange, a gathering of travel industry leaders held Nov. 17-20, 2024, in Huntsville, Ala. Earning the CTP designation requires significant industry experience, completion of specialized coursework in areas like business management and tour operations, and passing assessments to demonstrate expertise.

This winter, the Myrtle Beach area is packed with exciting sports action for fans of every age. From basketball and football to the uniquely American game of cornhole, teams and fans can experience the season’s top events while enjoying The Beach’s mild coastal climate.

Tickets for the PGA TOUR’s upcoming Myrtle Beach Classic will be available for purchase at 9 a.m. ET on Wednesday, Nov. 20. Tickets can be purchased by visiting myrtlebeachclassic.com.