The Myrtle Beach Area Chamber and Convention & Visitors Bureau’s Winter and Holiday campaign positions Myrtle Beach as the ideal year-round destination with engaging experiences outside of the beach, including during the holiday season.
The Myrtle Beach Area Chamber and Convention & Visitors Bureau’s Fall campaign captures the essence of showcasing the best The Beach has to offer. A niche focus of the campaign will be on culinary experiences and live music.
After a highly successful summer and fall tourism season in Myrtle Beach that placed the South Carolina destination among the ranks of Orlando, Las Vegas and New York City in terms of visitor demand – as noted by TripAdvisor, Expedia and others – the coastal hot spot is now preparing for a holiday season like no other.
As part of post COVID-19 recovery planning, MMGY provided an update on what the “Road to Recovery” looks like for the Myrtle Beach area. MMGY is one of the premier hospitality agencies in the world and has been tracking the impact of the pandemic on tourism at both national and regional levels. MMGY is also the agency working with the Myrtle Beach Area Chamber of Commerce and CVB on the Visit Myrtle Beach brand and research.
A record 20.4 million visitors in the Myrtle Beach area generated $10.8 billion in expenditures in 2018, continuing a trend of year-over-year growth, and echoing the impact of the tourism industry reported by the South Carolina Parks, Recreation & Tourism yesterday during the South Carolina Governor’s Conference on Tourism & Travel.
The success of the Myrtle Beach area as a premiere beach destination is inspiring and it’s our partners who help make this success a reality each day. The Myrtle Beach area’s tourism industry continues to grow and sets new records each year. The numbers tell the story – in 2018, 20.4 million people visited the destination and generated $10.8 billion in expenditures, up 4% and 7% year over year respectively. While we won’t have 2019 numbers until spring 2020, our tax collections indicate strong year over year growth, including a 10% increase for TDF through October.
Myrtle Beach, South Carolina continues to rank as one of the fastest-growing family and vacation destinations in the nation, attracting approximately 20 million visitors annually. Given its accessibility and variety of attractions for couples and families alike, the Myrtle Beach area received several new accolades in 2019 including being ranked number one on USA Today’s list of “50 Cities Where Everyone Wants to Live,” one of Yahoo! Finance’s “30 Most Affordable U.S. Vacations for Families,” and one of Southern Living’s “The South’s Best Beach Towns 2019.” The following is the latest information on new tourism developments in the region.
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Once again, the early fall tourist season along South Carolina’s Grand Strand, the coastal sections of Horry and Georgetown counties, was marred by at least one hurricane warning and evacuation. The average occupancy percentages (APO), as reported by Coastal Carolina University’s Clay Brittain Jr. Center for Resort Tourism, for hotels, condo-hotels, and campsites (HC-HCs) units rented nightly, and the estimated APO based on the percentage of units reserved for the vacation rental properties (VRPs) rented weekly, are shown in the table below.
