The Myrtle Beach Area Chamber and Convention & Visitors Bureau’s Winter and Holiday campaign positions Myrtle Beach as the ideal year-round destination with engaging experiences outside of the beach, including during the holiday season.
The Myrtle Beach Area Chamber and Convention & Visitors Bureau’s Fall campaign captures the essence of showcasing the best The Beach has to offer. A niche focus of the campaign will be on culinary experiences and live music.
After a highly successful summer and fall tourism season in Myrtle Beach that placed the South Carolina destination among the ranks of Orlando, Las Vegas and New York City in terms of visitor demand – as noted by TripAdvisor, Expedia and others – the coastal hot spot is now preparing for a holiday season like no other.
December national media coverage was dominated by stories covering the Myrtle Beach Bowl, new developments, restaurants and holiday events/attractions. Highlights include coverage with ESPN, Yahoo!, The Athens Messenger, The Travel, Eater and more. The Grand Strand was highlighted in several national outlets such as HGTV, USA Today, Cooking Channel, MSN and many more with key sports, affordable, holiday and family friendly messages.
November national media coverage featured a number of stories featuring a variety of experiences along the Grand Strand. Highlights include coverage with Yahoo!, Lonely Planet, Okra (print), Southern Living (print), NBC’s Today Show, and ABC’s Jimmy Kimmel Live. The destination was highlighted in several national outlets with key affordable, holiday and family friendly messages such as The Travel, Cooking Channel, The Points Guy and more.
IMG today announced on December 8th that the 47th World’s Strongest Man (WSM) competition will return to Myrtle Beach, South Carolina from May 1-5, 2024. In partnership with Visit Myrtle Beach, next year’s competition will offer reserved general admission seating to enhance the fan experience and a consolidated center stage for the four-day, action-packed competition.
October was an outstanding month for national media of Myrtle Beach including a variety of stories driven by Visit Myrtle Beach team efforts. Highlights include several placements with the NBC Today Show including national broadcast, online and streaming episodes featuring the culinary scene at The Beach; news of the Stand Up to Cancer partnership with Matthew McConaughey drove numerous headlines; and several meetings and groups as well as golf stories were supported with proactive outreach.
Tickets for the PGA TOUR’s upcoming Myrtle Beach Classic will be available for purchase at 9 a.m. ET on Thursday, Nov. 16. Tickets can be purchased by visiting myrtlebeachclassic.com.
September coverage included a variety of stories driven by creative efforts of the Visit Myrtle Beach team from execution of an AI-generated campaign on Reddit mega threads with Mitarry Best (one of AdAge’s top 5 AI campaigns to know about right now) to news of NBC Today Show’s Al Roker filming at The Beach and culinary stories amplified by news release distributions.
Academy Award®- winning actor Matthew McConaughey has joined Stand Up To Cancer® (SU2C) and Visit Myrtle Beach for a new public service announcement (PSA) that raises awareness about the importance of funding cancer research.
August coverage included a variety of stories from accolades surrounding top budget friendly coastal destinations; restaurant reviews; upcoming fall travel and more. Myrtle Beach’s coastal, culinary, and family friendly offerings were highlighted in priority national outlets such as Southern Living, Parade, The Travel, Daily Meal, Cooking Channel, and a range of other top outlets.
July coverage included a variety of stories from accolades around coastal lodging and activities; dog-friendly destinations; top hotels; family-friendly activities; fishing and more. Numerous stories around the lost – and then found! – engagement ring drove news stories from regional TV to The TODAY Show and Good Morning America throughout the month. Top stories also appeared in Upworthy, Southern Living, Real Simple, People, FOX News and AFAR.
