The holiday season in Myrtle Beach is set to be more enchanting than ever with the return of Winter Wonderland at The Beach. This annual oceanfront light display and festival, produced by the City of Myrtle Beach in partnership with the Myrtle Beach Downtown Alliance and the Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau, promises a unique blend of coastal charm and holiday spirit.
With sunny days lasting well into December, Myrtle Beach, South Carolina, offers an inviting escape for a magical holiday getaway. Visitors to the Grand Strand this winter will enjoy a mild climate that’s perfect for outdoor activities, beachside relaxation and an array of festive celebrations that include popular annual events and traditions.
Celebrate a spook-tacular October with thrilling activities and fun for all ages
In October, South Carolina’s Grand Strand becomes especially enchanting as it transforms into a Halloween haven where frightfully fun celebrations abound. From family-friendly trick-or-treating to spine-chilling haunted adventures, the Myrtle Beach area offers a cauldron of festive activities and events throughout the month, ensuring there’s something for everyone to enjoy.
The Myrtle Beach Area Chamber and Convention & Visitors Bureau’s Winter and Holiday campaign positions Myrtle Beach as the ideal year-round destination with engaging experiences outside of the beach, including during the holiday season.
October was an outstanding month for national media of Myrtle Beach including a variety of stories driven by Visit Myrtle Beach team efforts. Highlights include several placements with the NBC Today Show including national broadcast, online and streaming episodes featuring the culinary scene at The Beach; news of the Stand Up to Cancer partnership with Matthew McConaughey drove numerous headlines; and several meetings and groups as well as golf stories were supported with proactive outreach.
Tickets for the PGA TOUR’s upcoming Myrtle Beach Classic will be available for purchase at 9 a.m. ET on Thursday, Nov. 16. Tickets can be purchased by visiting myrtlebeachclassic.com.
September coverage included a variety of stories driven by creative efforts of the Visit Myrtle Beach team from execution of an AI-generated campaign on Reddit mega threads with Mitarry Best (one of AdAge’s top 5 AI campaigns to know about right now) to news of NBC Today Show’s Al Roker filming at The Beach and culinary stories amplified by news release distributions.
Academy Award®- winning actor Matthew McConaughey has joined Stand Up To Cancer® (SU2C) and Visit Myrtle Beach for a new public service announcement (PSA) that raises awareness about the importance of funding cancer research.
August coverage included a variety of stories from accolades surrounding top budget friendly coastal destinations; restaurant reviews; upcoming fall travel and more. Myrtle Beach’s coastal, culinary, and family friendly offerings were highlighted in priority national outlets such as Southern Living, Parade, The Travel, Daily Meal, Cooking Channel, and a range of other top outlets.
July coverage included a variety of stories from accolades around coastal lodging and activities; dog-friendly destinations; top hotels; family-friendly activities; fishing and more. Numerous stories around the lost – and then found! – engagement ring drove news stories from regional TV to The TODAY Show and Good Morning America throughout the month. Top stories also appeared in Upworthy, Southern Living, Real Simple, People, FOX News and AFAR.
June media coverage featured a continuation of stories with summer and family travel themes. Several outlets included stories around accessibility and sensory-friendly/autism offerings; airline routes; and numerous rankings and accolades for beaches, family destinations, hidden gems and relaxation. Visit Myrtle Beach was highlighted in stories featuring Carolina County Music Festival, culinary offerings, and road trip travel. Top stories appeared in Travel + Leisure, Under The Radar, The Travel, The Points Guy and a range of other top outlets.
