We are Myrtle Beach - or as we like to say,
We are home to 14 unique communities and 60 miles of sandy beaches, exciting attractions, lush golf courses, shopping and thousands of restaurants all across the Grand Strand. While we are known for our attractions and adventure, we also welcome our visitors to relax and soak in the salty air and inviting southern hospitality. Whether you are looking for an action-packed family vacation, a golf paradise, or a romantic getaway, you’ll find where you belong at The Beach!
It is our pleasure to share a sneak peek of our refreshed brand with you. The colors, message, sounds, and style allude to the rolling waves, warm sand, children playing and fun atmosphere that millions of visitors travel to enjoy each year. Myrtle Beach has been known for years as the classic American family beach vacation destination. This updated brand positioning honors our past while embracing a modern and vibrant approach. We like to think of it as a “Modern Classic.”
Not only will you see The Beach Brand in the upcoming Visit Myrtle Beach campaigns, but throughout the Grand Strand. We want this to be more than just a destination brand, but rather our place brand. Together, we are The Beach.
Refreshed Visit Myrtle Beach Logo and Assets
The Beach Brand Style Guide
Preview our Brand Style Guide, which includes the new Visit Myrtle Beach logos, the brand architecture and campaign direction for both visitors and the community. We are proud to be active storytellers of all the wonderful aspects that make the Myrtle Beach area a beloved vacation destination by so many people. We hope you love The Beach’s vibrant style as much as we do.
Visit Myrtle Beach Video / TV
There is a reason people call Myrtle Beach, The Beach.
Families come together at The Beach, Myrtle Beach, South Carolina.
Couples come together at The Beach, Myrtle Beach, South Carolina
The Beach is for Your Best Self
VISIT MYRTLE BEACH BRAND ROLLOUT PRESENTATION
View the Visit Myrtle Beach’s National Travel & Tourism Week Update and Celebration presentation.
Visit Myrtle Beach Out Of Home & Print Samples
Our print ads will be playful, unique and eye-catching designs that were inspired by the classic beach signs of the past, but in a modern way. Headlines will describe what life is like at The Beach and why this is 60 miles where they belong. To help establish us as the one and only beach, we always find a way to tie it back to “The Beach” at the end.
We’ll be expanding our use of out-of-home advertising to targeting people on the go and letting them know exactly how far they are from where they belong - The Beach, Myrtle Beach, South Carolina.
And we haven’t forgotten about our meetings, groups and sports audiences. We take a bold, colorful approach to stand out among a sea of traditional group ads and share why their event or group belongs at the beach.
2020 Annual Report
As we celebrate National Travel and Tourism Week (NTTW), we would also like to share our 2020 Annual Report which points to Myrtle Beach’s resiliency and ingenuity in the face of unprecedented circumstances. The theme for this year’s NTTW is the Power of Travel, and we have seen that firsthand in Myrtle Beach. We are grateful for our partners and community who worked tirelessly to restart the tourism engine and hold on to all that we love about The Beach.
2021 Official Visitors Guide
Our 2021 Visitors Guide can assist with all the planning details of your next beach vacation to The Beach. The Visitors Guide offers insider knowledge to plan your perfect trip for you and your family. You will also be able to see our refreshed brand elements in action!
Brand Launch Press Release
View the official Visit Myrtle Beach press release on the brand announcement and launch event.
The Beach Brand Media Kit
Media can access the brand logos, photos and video in The Beach Brand Media Kit.
Visit Myrtle Beach Brand Rollout: The Beach
The brand position research included resident and stakeholder input as a vital element of the work. The thoughtful and inclusive creative executions ensured the positioning was reflective of visitor experiences and resident sentiment.
View the Consumer Research and Brand Development Strategy here.
Visit Myrtle Beach Brand Rollout Recap
A recap of Visit Myrtle Beach's National Travel & Tourism Week Update & Celebration held on May 6, 2021.
