Karen Riordan, President & CEO of the Myrtle Beach Area Chamber of Commerce and Convention & Visitors Bureau (MBACVB), provided a quarterly marketing report to the Myrtle Beach City Council on Tuesday, March 9th, 2021. The update included a year-end A-tax and TDF spending report, the 2021 marketing goals and strategies, a pandemic recovery status update, a brand campaign update, and a look at the current winter marketing campaign for Visit Myrtle Beach.
Presentation Highlights:
In 2020, MBACVB spent $1,356,514 in A-tax funds with 46% of the spend in general consumer promotions.
In 2020, MBACVB spent $20,841,376 in TDF funds with 49% of the spend in digital.
The Visit Myrtle Beach brand rollout is one of the key marketing goals for 2021, including the full execution of the Visit Myrtle Beach brand strategy and elevation of the destination’s reputation among visitors, residents and stakeholders through integrated programs and partnerships.
Myrtle Beach led travel recovery in 2020 for the top-10 US domestic city destinations.
The foremost 2021-2022 strategic priority is to leverage competitive advantage to expand market share.
Marketing Update Presentation