This month, Karen Riordan, president and CEO for the Myrtle Beach Area Chamber of Commerce and CVB, presented the 2021 Annual Plan to the Myrtle Beach City Council. This annual plan outlines the key strategic priorities for the Chamber and CVB, including several initiatives supporting tourism recovery, community building, diversity, and advocacy, among others.

Last year has been like no other. Despite the pandemic and its high impact on tourism, on small businesses and our community, state and country, the MBACC has stayed on the watch, working tirelessly to do everything we can to salvage 2020.

We remain financially healthy. We’ve retained our team. Our Board has been active and engaged. And we’ve managed to not only survive but emerge strong and capable of accomplishing our mission:

PROMOTE. PROTECT. IMPROVE.

This recovery plan stems directly from our Board survey and Board retreat held last fall to focus our priorities. We will focus on those most important programs to not just build back, but to become resilient and to gain competitive advantage in tourism. We look forward to working closely with the City to help get our economy back on track.

Chamber and CVB Top Priorities

Lead the Chamber and CVB through recovery to be more resilient.
Participate in major initiatives for downtown redevelopment and economic diversification to support our City and its business community.
Aggressively advocate for relief for businesses through Covid recovery and our top legislative priorities.
Lead a successful brand relaunch for Visit Myrtle Beach.
Champion Diversity, Equity and Inclusion internally and within our business community.
Continue to deliver transparency and accountability to our Board and stakeholders.
Sustain financial strength to enable our work to proceed successfully for our business community.

View the full presentation to learn more about the Chamber and CVB’s 2021 annual plan.

MBACC and CVB 2021 Annual Plan Update as presented to Myrtle Beach City Council on January 12, 2021