The Myrtle Beach Area Convention & Visitor Bureau's goal is to improve the quality of life for Grand Strand residents by empowering a sustainable economy that supports local businesses and jobs through tourism generation. Tourism is at the core of the Grand Strand economy, employing over 80,000 local residents, directly and indirectly, and providing the vital funding that supports our communities, from public services and schools to infrastructure. By working together to maintain tourism, we build a better future for residents and visitors alike.