MYRTLE BEACH, S.C.—Visit Myrtle Beach is pleased to announce that Sandy Haines, director of group tour sales, has been awarded the 2024 Spirit of TAP Award by Travel Alliance Partners (TAP), a prestigious travel industry organization comprised of group tour operators and suppliers across the U.S. and Canada.

"We’re incredibly proud of Sandy for receiving this top industry recognition,” said Bob Harris, Visit Myrtle Beach’s executive vice president of group sales. “Her dedication to fostering strong partnerships with group tour operators across the country is a driving force behind why the Myrtle Beach area continues to grow as a destination for groups, meetings and sports events.”

Haines, who has worked for Visit Myrtle Beach for the past 32 years, received the Spirit of TAP Award during the organization’s annual conference held June 9-11 in Jeffersonville, Ind.

TAP is renowned for providing resources and programming to North American Tour Operators. Being recognized by such a distinguished organization underscores the high regard in which Haines is held by her peers and colleagues while celebrating the vibrant tourism industry in Myrtle Beach.

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About Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau:

Since 1938, the Myrtle Beach Area Chamber of Commerce (MBACC) has stood as the unified voice of the Grand Strand's business community — serving Myrtle Beach, North Myrtle Beach, Little River, Loris, Atlantic Beach, Carolina Forest, Conway, Aynor, Socastee, Surfside Beach, Garden City Beach, Murrells Inlet, Litchfield Beach and Pawleys Island. The U.S. Chamber of Commerce has awarded MBACC its five-star accreditation — one of only a few chambers in South Carolina to earn this distinction. The Myrtle Beach Area Convention and Visitors Bureau (CVB) and its destination marketing arm Visit Myrtle Beach promote tourism through various partnerships and initiatives to advance the economic success of the Grand Strand. For more information, visit MyrtleBeachAreaChamber.com, MyrtleBeachAreaCVB.com and VisitMyrtleBeach.com.