MYRTLE BEACH, S.C.—Visit Myrtle Beach is pleased to announce Cyndi Mohr, senior sales manager, was honored with the prestigious 2024 Associate of the Year Award by the South Carolina Society of Association Executives (SCSAE) during the organization’s annual conference, held June 9-11, 2024, in Hilton Head, S.C.

“Cyndi has received this award based on her many years of support to SCSAE, and how she represents Myrtle Beach with pride and assists members with all their needs,” said Casey Clyburn, SCSAE Executive Director.

The society is dedicated to advancing the professional development of the state’s association executives through education, networking and advocacy. Since 1996, the Associate of the Year Award has recognized an outstanding member that demonstrates continuous support of SCSAE programs and involvement in activities.

 Mohr joined the Myrtle Beach Area Convention and Visitors Bureau (CVB) group sales department in 2019 and represents Visit Myrtle Beach across the country to implement strategies that welcome meetings and conventions to the destination. According to the CVB, group travel generates a significant benefit to the region, contributing approximately $200 million annually to the local economy.

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About Myrtle Beach Area Chamber of Commerce and Convention and Visitors Bureau:

Since 1938, the Myrtle Beach Area Chamber of Commerce (MBACC) has stood as the unified voice of the Grand Strand's business community — serving Myrtle Beach, North Myrtle Beach, Little River, Loris, Atlantic Beach, Carolina Forest, Conway, Aynor, Socastee, Surfside Beach, Garden City Beach, Murrells Inlet, Litchfield Beach and Pawleys Island. The U.S. Chamber of Commerce has awarded MBACC its five-star accreditation — one of only a few chambers in South Carolina to earn this distinction. The Myrtle Beach Area Convention and Visitors Bureau (CVB) and its destination marketing arm Visit Myrtle Beach promote tourism through various partnerships and initiatives to advance the economic success of the Grand Strand. For more information, visit MyrtleBeachAreaChamber.com, MyrtleBeachAreaCVB.com and VisitMyrtleBeach.com.