For the 10th consecutive year, Myrtle Beach has hosted the opening operator breakfast at the American Bus Association’s 10th Annual Marketplace in Charlotte, North Carolina, on Jan. 17. The breakfast was a full house with around 500 tour operators in attendance. 

Each year we highlight one of our local theaters. This year showcased Legends in Concert and featured an exciting show with two true Legends, the King of Rock and the King of Pop, who thrilled the crowd!

We had more than 20 Myrtle Beach suppliers including theatres, hotels, attractions and more that attended the show. Overall, Team Myrtle Beach represented the Grand Strand at more than 750 one-on-one appointments. 

Myrtle Beach also won first place for the best large, in-line booth. There was a lot of buzz in the Myrtle Beach Boardwalk themed booth. We handed out a variety of pecans from Young’s Pecans as well as wine, homemade crackers and dip supplied by Duplin Winery. 

American Bus Association is the largest motorcoach convention. This trade show is instrumental to making new contacts and maintaining relationships with existing tour operators. 

We fully anticipate on continuing our partnership and attendance to this show in order to promote the Myrtle Beach area.