The Myrtle Beach Area Chamber and Convention & Visitors Bureau’s Summer campaign highlights Myrtle Beach as a premier destination. From our sun-soaked beaches to our captivating attractions

Our Marketing initiatives this year emphasize our core message: you belong at the beach. We aim to capture the essence of this beloved destination, showcasing its diverse attractions, family-friendly activities, and unique events.

The Summer 2024 campaign media mix

• Integrated packages

• Programmatic Display

• CTV & Linear

• Paid Social

• Paid Search

• Travel Endemic

• Paid Search

• Programmatic Display

Audiences

The audiences were determined by insight gained from our Terminal Data analysis. Our focus groups are tourist from all over the world looking to book a vacation, tourists who are actively planning their trip, and the tourists who are already here and are looking for insights on what we are offering.

MARKETS

• Charlotte

• Greensboro

• Winston Salem

• Raleigh

• Greenville

• Spartanburg

• Asheville

• New York

• Columbia

• Charleston

• Washington DC

• Philadelphia

• Ohio

Hot Deals This Summer

Following a successful Spring strategy, we’re adding to the summer brand campaign with Hot Deals Promotion to drive bookings.

• Expanded Linear & Connected TV Buys

• More Retail Strategies to drive bookings

• Targeting Audiences Ready to Travel Now

• Retargeting Travel Shoppers

• Increasing Spend in Regional Drive Markets to Capture Last Minute Travelers

Integrated packages & content

• Partners: Southern Living, Food & Wine, Travel + Leisure, Town + Country, The Local Palette, Grit, Conde Nast Traveler, New York Times

• Placement Types: Spreadvertorials, custom content, social

Programmatic Display

• Partners: Travel Desk, Sojern, Epsilon

• Placement Types:

  • Travel Desk: Display

  • Sojern: Video, Native, Dynamic, Display, High impact

  • Epsilon: Cross Device Display, Myrtle Beach Audience Profiles

CTV & Linear

• Partners: Peacock, TravelDesk, Appersand, Hulu, MiQ, LG, VDX, Cognitiv AI

• Placement Types: 30, :15 spots

Paid Social

• Strategic Details: Prospecting, Retargeting, & Boosted Posts

• Partners: Meta, YouTube, Pinterest, Reddit

• Placement Types: Video, Story, Reel, Single Image

Click on images below to see image.

Paid Search

• Partners: Google, Microsoft Advertisements

Travel Endemic

• Partners: Trip Advisor, Travel Zoo, Expedia

Public Relations Highlights

High Praise for Myrtle Beach

• #1 Trending Destination for Memorial Day, Booking.com

• #6 Most Searched Destination for Memorial Day on Airbnb

• Myrtle Beach top U.S. beach destination for Summer, 2nd overall U.S. destination, TripAdvisor

• #5 2024 Most Searched Summer Destinations, Hilton

• 7 of 10 Best Beaches in 10Best USA Today's "Best Beaches in SC" are in the Grand Strand

• Best Travel Locations for Families with Neurodivergent Children, 365Atlanta Traveler

• 35 Must-Visit Destinations for 4th of July Weekend, Readers Digest

• Best Boating Vacations on East Coast, 10Best USA Today

• Top 5 U.S Beach Destinations for Digital Nomads, Travel Off Path

Mini Golf Trail

The Visit Myrtle Beach Mini Golf Trail, launched in May, is the world’s only mini golf trail, featuring over 30 stops along the Grand Strand. It includes a digital passport. The mini golf trail has seen great coverage thus far with nearly 400 stories, including international coverage. 

Chef Swap

Season 3 launches on August 17th on the Cooking Channel.  New to this season is an additional expanded hour long.  Season 1 & Season 2 is also currently available to stream on YouTube, GoUSA TV and Binge. 

How partners Can Get Involved

To become a CVB AMP partner or submit special packages and offers for summer contact the CVB Partner Contacts.

Everyone is encouraged to submit their events online via the VisitMyrtleBeach.com Event Submission Form.