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Visit Myrtle Beach Shifts to Phase 3 Recovery Strategy June 15th

Diane Charno

This June, Visit Myrtle Beach recovery marketing efforts will shift from Phase 2 “Set” messaging to Phase 3 “Go” messaging as part of the Ready, Set, Go tourism recovery marketing strategy.

The Phase 1 “Ready” messaging began in March and ran through early May during quarantines and closures. Visit Myrtle Beach messaging was inspirational as we “Shared Some Sunshine” to brighten people’s days until we could see them again.

As businesses began to reopen and quarantines were lifted in May, Phase 2 “Set” messaging encouraged trip planning in nearby drive markets.

Now that the public is freer to travel, Visit Myrtle Beach will shift to Phase 3 “Go” messaging starting the week of June 15th. Messaging will continue to give reasons to believe and encourage people to visit while expanding to include value-based offers and packages to expanded markets. We want to bring one and all to The Beach!

We’ll also continue to promote the Visit Myrtle Beach Responsibly messaging that started in May.

Following are some highlights of the Phase 3 “Set” creative elements and markets.

Phased Messaging Approach

Phase 3 “Go” Media Markets & Timing

Television and digital media will run for 10 weeks beginning June 15th in 64 key markets. Social media and public relations will also build awareness with key audiences and help tell the Myrtle Beach story.

Markets include:

  1. Albany NY

  2. Allentown PA

  3. Atlanta GA

  4. Augusta GA

  5. Baltimore MD

  6. Belleville (Peoria DMA) IL

  7. Boston (Portsmouth - Rockingham Cty) MA

  8. Bowling Green KY

  9. Buffalo-Niagra Falls NY

  10. Burlington-Plattsburgh VT

  11. Champaign-Springfield IL

  12. Charleston-Huntington WV

  13. Charlotte NC

  14. Charlottesville VA

  15. Chattanooga TN

  16. Chicago IL

  17. Cincinnati OH

  18. Clarksburg WV

  19. Cleveland OH

  20. Columbus OH

  21. Dallas TX

  22. Dayton OH

  23. Denver CO

  24. Detroit MI

  25. Erie PA

  26. Evansville IN

  27. Ft. Wayne IN

  28. Grand Rapids MI

  29. Greensboro NC

  30. Harrisburg PA

  31. Hartford CT

  32. Indianapolis IN

  33. Islip (NY DMA) NY

  34. Jacksonville FL

  35. Johnstown TN

  36. Knoxville TN

  37. Lexington KY

  38. Louisville KY

  39. Macon GA

  40. Madison WI

  41. Memphis TN

  42. Miami-Ft. Lauderdale FL

  43. Milwaukee WI

  44. Minneapolis MN

  45. New York NY

  46. Norfolk VA

  47. Orlando FL

  48. Paducah - Cape Girard KY

  49. Philadelphia (Atlantic City) PA

  50. Pittsburgh (Latrobe) PA

  51. Raleigh NC

  52. Richmond VA

  53. Roanoke VA

  54. Rochester NY

  55. South Bend IN

  56. Syracuse NY

  57. Toledo OH

  58. Trenton NJ

  59. Tri-Cities TN

  60. Washington DC (Hagerstown) DC

  61. Wheeling-Steubenville WV

  62. Wilkes Barre (Scranton) PA

30-Second Video/Television SpotS

15-Second Video Spot

6-Second Video Spot

The Beach is Back Video & Blog

Check out the video and blog that lets visitors know what businesses are doing to reopen smartly and safely.

Sample Digital Display Ads

Public Relations

The PR team will craft targeted messaging and pitch media on how Myrtle Beach is the ideal destination for those ready to dip their toes back into travel with a focus on those likely to drive to Myrtle Beach for their summer vacation. We’ll highlight how easy a summer getaway to Myrtle Beach is with “Beach Easy” messaging.

Tactical elements include a Welcome Back release, MAT release and media outreach. Media pitches will encourage travel and let visitors know that when they are ready, Myrtle Beach is hear to welcome them and make it the easiest vacation possible.

  • Welcome Back to Your Beach - You belong here; You belong at The Beach.

  • Take a near-cation in Myrtle Beach.

  • Road Trip to Myrtle Beach.

  • Easy vacation in the wide open spaces and secluded spaces in Myrtle Beach.

  • Beach Easy in Myrtle Beach. Discover how easy it is to take a vacation to Myrtle Beach.

KEEP US INFORMED

We know that things are changing rapidly, but we want to try to keep everything on VisitMyrtleBeach.com and social channels as current as possible. Let us know if you have any changes to share, or any new initiatives, and we’ll do our best to spread the word.