The 60 More Days of Summer promotion will commence August 13th and highlight the experiences of visiting Myrtle Beach this Fall. The summer-like temperatures combined with more elbow room on the beach makes the fall season a perfect time to visit and explore the Myrtle Beach area. 

This year will see us expand our efforts to attract more millennial families. Visit Myrtle Beach will offer innovative perks to make a beach trip even easier with those looking to create memories and celebrate life’s little moments with their families. Throughout September and October, visitors will enjoy complimentary beach photo sessions, unique lodging packages and insider tips. Check out VisitMyrtleBeach.com/60Days on the consumer site. You'll find campaign highlights below. 

Fall 60 More Days of Summer Campaign Highlights

Advertising (40+ markets)

• Television: Broadcast + Cable
• Digital Video, Display, Native, Email, Search and Social

Digital ads include many executions optimized over time to maximize results, including some of the display ads show here, as well as video, vertical video, social, search and more. 

Public Relations

• Press & Mat Releases
• Fall FAM with Millennial influencers
• Media Hostings

Promotions

• Travel Channel 30 Days of Giveaways/Project Time Off
• John Boy & Billy 60 More Days of Summer Promotion
• Flip.to Photo Contest
• #LittleMoments Complementary Photos Sessions

Following is one of the campaign videos highlighting a young family's first visit to Myrtle Beach with their little ones. 

Learn more about the program at VisitMyrtleBeach.com/60Days.