MYRTLE BEACH, S.C. (Dec. 13, 2024)—The PGA TOUR has recognized the Myrtle Beach Classic with the “Best-In-Class Element” award for its innovative and groundbreaking feature, The Q at Myrtle Beach. This accolade places the inaugural Classic among the standout events of the TOUR’s 2024 season, recognizing its exceptional creativity, audience engagement and impact on the game.

The award was one of 16 presented at the TOUR’s annual Tournament Meetings held in Orlando. Of the 41 eligible tournaments, only 10 received honors, with the Myrtle Beach Classic the sole first-year event and dual-field event to be recognized.

The Q at Myrtle Beach helped build excitement for the Myrtle Beach Classic through innovative digital storytelling that engaged a global audience and inspired events like the PGA TOUR’s Creator Classic, further enhancing golf’s accessibility and entertainment value.

 “This award underscores how the Myrtle Beach Classic brings fresh energy to the landscape of professional golf,” said Darren Nelson, Myrtle Beach Classic, tournament director. “The groundbreaking Q at Myrtle Beach blends the worlds of digital creators and aspiring professionals to redefine the future of the game through innovation and engagement.”

Conceptualized by Golf Tourism Solutions (GTS) and Visit Myrtle Beach, and in partnership with the PGA TOUR, The Q at Myrtle Beach brought together 16 players — eight of whom were prominent digital content creators — for an 18-hole shootout held on March 4, 2024, at TPC Myrtle Beach. The unique qualifier offered an opportunity to secure a sponsor exemption to the Myrtle Beach Classic.

Interest in The Q culminated with a 90-minute recap video released on Play Golf Myrtle Beach’s YouTube channel on April 23, which drew over one million views worldwide. The video captured the drama, competition and behind-the-scenes moments, and the content was further amplified by participating creators who shared it on their platforms.

South Carolina native and veteran Korn Ferry Tour pro Matt Atkins emerged victorious after a thrilling playoff with co-creator George Bryan IV, both of whom appear on the Bryan Bros Golf YouTube channel. Atkins received a large following at the Myrtle Beach Classic and finished the PGA TOUR event tied for 46th place with a score of 6-under-par 278.

“The Q at Myrtle Beach was the collaborative effort of Golf Tourism Solutions, Visit Myrtle Beach, SPORTFIVE, Big Bird, and 963 Film Group,” said GTS Director of Marketing Kyle Oland. “On behalf of the team, we are humbled to receive recognition for innovation and playing a role in contributing to the success of the Myrtle Beach Classic, while also helping share the magic of a Myrtle Beach golf experience to a global audience.”

Details on The Q at Myrtle Beach’s future in 2025 are set to be released in the coming weeks. The Myrtle Beach Classic will be held on May 8-11, 2025, at the iconic Dunes Golf and Beach Club as a dual-field tournament on the FedEx Cup regular season.

To purchase tickets and to stay updated on tournament news, visit myrtlebeachclassic.com.  

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Editor’s Note: Media may access the logo and full Myrtle Beach Classic media kit HERE. For The Q at Myrtle Beach content, Golf Tourism Solutions shares this sizzle/recap video HERE and images HERE.

About Myrtle Beach Classic

The Myrtle Beach Classic, a dual-field PGA TOUR event hosting 132 players, will be played May 8-11, 2025, at Dunes Golf and Beach Club in Myrtle Beach, S.C., commonly known as the “Golf Capital of the World.” Updated information on the 2025 event can be found at  myrtlebeachclassic.com.

About PGA TOUR

By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world’s best players, hailing from 28 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 28 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated almost $4 billion.

Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English and Spanish), WhatsApp(in English and Spanish), WeChat, Weibo, Toutiao, Douyin and LINE.

About SPORTFIVE

SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence, and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.

While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.

Being at the center of professional sports, SPORTFIVE will use its unique position to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in soccer, golf, Esports, motorsport, handball, tennis, football, basketball, ice hockey, rugby, Olympics, multi-sport events, and many more.

About Golf Tourism Solutions

We believe there’s magic in a Myrtle Beach golf experience. Through progressive marketing, world-class events, and innovative technology, we elevate and advance The Golf Capital of the World. For more information, go to PlayGolfMyrtleBeach.com or engage with us on Facebook @PlayGolfMyrtleBeach, Instagram @PlayGolfMyrtleBeach, TikTok @PlayGolfMyrtleBeach, and X @MyrtleBeachGolf.