Myrtle Beach area tourism has had several years of record growth prior to the impact of the pandemic and is positioned well for future success and a solid recovery.

This Myrtle Beach Area Tourism Economic Indicators Report will provide an update on the impact of the pandemic, as well as some early indicators of tourism recovery as of October 2020.

At the beginning of 2020, several metrics suggested the year would unfold with a continuation of the overall growth trajectory seen in 2018 and 2019. However, due to COVID-19 there has been a significant economic downturn for Myrtle Beach, South Carolina and the nation. This has been felt across all industries, but the hospitality industry has been hit hardest. However, Myrtle Beach is positioned well for future success and solid recovery.

When there is a significant reduction in COVID-19 cases, discovery of an effective medical treatment, or creation of a vaccine, we can expect a positive shift in consumer behavior likely leading to the resumption of economic growth. We expect this because of media habits related to site visitation and a recent increase in deplanements, which suggests that much of the public has an interest in future travel.

Moving forward, the Myrtle Beach Area Chamber and CVB will continue to leverage owned channels to encourage future bookings. If applicable, Myrtle Beach will market itself as “safe” and “affordable” since safety is a foremost concern and unemployment has risen. Myrtle Beach will pivot with the economy rather than react to socioeconomic shifts.

Download and view the full report below.

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