Myrtle Beach Area CVB Expands Late 2020-Early 2021 Promotions with SCPRT Grant
Visit Myrtle Beach Invites Visitors to Celebrate at the Beach Responsibly this Holiday Season.
The Myrtle Beach Area Chamber and Convention & Visitors Bureau is excited to continue to drive recovery for the destination utilizing the SCPRT Tourism Recovery Grant recently received. The recovery grant will enable the CVB to expand its traditional holiday and winter campaigns, as well as encourage 2021 travel.
This SCPRT funded media plan will mirror the strategic direction of our 2020 destination media plan between now and early 2021. This affords us proven promotional effectiveness to be successful. We’re investing primarily in digital and social channels that deliver robust audience targeting to attract new business. Timing and messaging will reflect the extreme shortened booking window of consumers today. We’ll aim to inspire immediate travel to the Myrtle Beach area using the following campaigns:
Thanksgiving Family Travel Promotion
Holiday Travel Promotion featuring theaters, events and shopping
Black Friday/Cyber Monday Promotion promoting 2021 bookings
Beach House Giveaway Promotion
Winter Deals Promotions
Early Spring 2021 Promotions
Golf Promotions
Air Service Destination Promotions
The SCPRT Tourism Recovery Grant will support 8 promotional campaigns for Visit Myrtle Beach.
Markets, audiences, media channels and timing vary for each campaign and are chosen based on insights from our various data sources and past performance. Of course, these campaigns are all fluid and will be optimized to maximize the results or as conditions change.
Following are highlights for each promotional campaign, as well as sample creative for current campaigns. Check back later for future creative samples.
Thanksgiving Family Travel Promotion
The Thanksgiving Travel Promotion will run late October through Thanksgiving in 22 markets. Primary media channels include Digital Search, Display and Social media. Additional marketing efforts will include public relations, email and promotion via owned media channels.
Black Friday/Cyber Monday Promotion
The Black Friday Cyber Monday Promotion will begin earlier this year at the beginning of November and run through November 30th in 28 markets. Primary paid media channels include Digital Search, Display and Social. Additional marketing efforts will include public relations, email and promotion via owned media channels.
Holiday Travel Promotion
The Holiday Travel Promotion will also begin in early November and run through December 23rd in 28 markets. Primary paid media channels include Digital Search, Display, Social and Video, including Connected TV. Additional marketing efforts will include public relations, email and promotion via owned media channels.
Beach House Giveaway Promotion
The Annual Beach House Giveaway Promotion will begin earlier in December and run through the end of February in 31 markets. Primary paid media channels include Digital Search, Display and Social. Additional marketing efforts will include public relations, email and promotion via owned media channels.
Winter Travel Promotion
The Winter Travel Promotion will run December through February in 31 markets and include paid media in Digital Search, Display, Social and Video. Additional marketing efforts will include public relations, email and promotion via owned media channels.
Air Service Destination Promotion
Air Service Destination Promotions will support non-stop air service markets from November through February. For 2020, 8 markets will be targeted. The 2021 markets will be determined once air service routes have been finalized. Paid media channels include Digital Search, Display and Social. Additional marketing efforts will include public relations, email and promotion via owned media channels.
Golf Travel Promotion
Golf Travel Promotions will run from November 15th through January 31st in 23 markets and in partnership with Golf Tourism Solutions. Paid media channels will include Digital Search, Display, Social and Video. Additional marketing efforts will include public relations, email and promotion via owned media channels.
Early Spring Travel Promotion
The Early Spring Travel Promotion will run from January 18th through February 28th in 63 markets. Paid media channels will include Digital Search, Display, Social and Video. Additional marketing efforts will include public relations, email and promotion via owned media channels.
HOW PARTNERS CAN GET INVOLVED
CVB Leisure Tourism Investment Partners can submit special packages and deals for each promotion via the Partner Extranet. Everyone is encouraged to submit their area holiday and 2021 events via the Submit Event form.