MYRTLE BEACH, S.C. - Myrtle Beach Area Chamber of Commerce and Convention & Visitors Bureau (MBACVB) is pleased to announce the selection of Key Data Dashboard, the most trusted provider of vacation rental market data for the short-term rental industry, as its vacation rental data and analytics provider for Visit Myrtle Beach.  Key Data’s reporting program allows professional property managers, resorts and hotels to instantly understand as well as benchmark their business performance, such as occupancy and average daily rate, against the entire Myrtle Beach, S.C. destination, enabling MBACVB to evaluate and direct marketing efforts based on actual, real-time market data.

“We know that data is critical to helping lodging professionals and tourism boards, especially during this unprecedented time, and we are excited to work with Visit Myrtle Beach to promote data-driven decision making,” said Jason Sprenkle, CEO of Key Data.

Key Data also provides up to 12 months of forward forecasting data based on actual bookings to assist with planning, budgeting and decision making.  This real-time trend information is invaluable in determining the appropriate rate to maximize occupancy and revenue in the upcoming months.

“We are excited to partner with Key Data to provide more robust information for our hospitality partners,” said Karen Riordan, president & CEO, MBACVB. “Having access to this real-time data will allow us to enhance the optimization of our marketing efforts and provide valuable insights for our hospitality partners. We hope our hospitality businesses will take advantage of this beneficial program.” 

MBACVB is promoting participation to all its hospitality partners as statistically valid, quantifiable data is required to make informed decisions on how to best assist lodging partners through marketing efforts for the destination.  For detailed information regarding the program, please contact sales@keydatadashboard.com.

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About Myrtle Beach Area Chamber of Commerce

Since 1938, the Myrtle Beach Area Chamber of Commerce has stood as the unified voice of the Grand Strand's business community. The U.S. Chamber of Commerce has awarded the MBACC its five-star accreditation--one of only a few chambers in South Carolina to earn this distinction. The MBACC serves Myrtle Beach, North Myrtle Beach, Surfside Beach, Little River, Atlantic Beach, Garden City Beach, Loris, Conway, Aynor, Murrells Inlet, Litchfield Beach, Pawleys Island, Socastee and Carolina Forest. For more information, visit MyrtleBeachAreaChamber.com.