Winter Campaign Highlights Winter Blues, Sweetheart Deals and Beach House Giveaway

January 24, 2020 Diane Charno

The Visit Myrtle Beach winter campaign highlights the many great things about visiting the Grand Strand during the cooler months, including our beachy winter blues, great winter and sweetheart offers, and the popular annual Beach House Giveaway.

January 28th is also National Plan for Vacation Day where we’re encouraging people to plan ahead and use their vacation days in 2020.

Public Relations efforts include national press releases highlighting new developments and winter getaway activities. The PR team is also meeting with media at IMM, TravMedia Summit, and will conduct desksides visits in New York this winter.

In addition to the Beach House Giveaway, include our seasonal Flip.to photo contest “Myrtle Beach Winter Moments” and A Sweet Valentine Giveaway with Entenmann’s Little Bites.

Following is an overview of the campaign timing as well as sample campaign creative.

Did you know that planners are more likely to use all of their vacation days? Those who travel experience more satisfaction with their jobs and personal relationships than non-travelers, so take time to plan your vacation! National Plan for Vacation day is January 28, 2020! Start planning today at www.visitmyrtlebeach.com

HOW PARTNERS CAN GET INVOLVED

CVB Leisure Tourism Investment Partners can submit special deals via the partner extranet. Everyone is encouraged to submit their area events at https://www.visitmyrtlebeach.com/things-to-do/events/submit-event/.